Accelerating New Construction Sales with Innovative Marketing Tools
Selling new construction offers numerous advantages that can greatly enhance a real estate professional's portfolio and make it an attractive niche within the ever-evolving world of real estate sales. The allure of pristine, untouched properties and the promise of modern amenities and design innovations often appeal to a broad spectrum of buyers. In this dynamic and competitive market, staying ahead requires innovative strategies that not only captivate potential buyers with immersive and engaging experiences but also streamline the sales process. If you are already a part of this thriving industry or are considering entering it, three indispensable marketing tools can help you unlock the potential of new construction real estate: Architectural Renders, 360° Render Virtual Tours, and 3D Floor Plans. These tools are the keys to generating leads and ensuring swift, successful sales in a realm where visual appeal and clarity can make all the difference. Find out how these tools can revolutionize your property marketing, leading to quicker deal closures and enhanced efficiency for real estate professionals. Architectural Renders: Bringing Dreams to Life for Buyers Architectural renders are visual representations of a property that help potential buyers see what a space will look like before it's built. These highly detailed and realistic images offer a glimpse into the future, allowing buyers to visualize themselves living in the property. Here's how architectural renders can accelerate property sales: Increased Engagement: Renders generate excitement and interest among potential buyers by presenting the property in the best possible light. Buyers are motivated to inquire about properties that excite them and capture their imagination. Reduced Ambiguity: Renders eliminate ambiguity and help buyers understand the property's layout, design, and potential. This reduces the likelihood of misunderstandings and disappointments. Customization: Renders can be customized to showcase different design options or renovations, catering to various buyer preferences. This flexibility can attract a wider range of potential buyers. Virtual Tours: Providing Buyers with an Immersive Experience Virtual tours offer a convenient and immersive way for buyers to explore properties. You can tour unbuilt homes with 360° Render Virtual Tours. Use this cutting-edge tech to provide a comprehensive view of a property's interior, allowing potential buyers to navigate through it as if they were physically present. Here's how 360° Render Virtual Tours can speed up new construction property sales: Immersive Experience: Capturing every aspect of the property's architecture and design, Render Virtual Tours allows buyers to move freely within a property from anywhere in the world. Buyers can "walk" through rooms, explore different angles, and zoom in on specific details, closely mirroring the physical experience of property exploration. Enhanced Understanding: Buyers can gain a better understanding of the property's layout, flow, and overall feel through virtual tours, leading to more informed decisions. Save Time and Qualify Leads: Real estate professionals can focus their efforts on serious buyers who have already taken a virtual tour, saving time and increasing the chances of closing deals. 3D Floor Plans: Delivering Dynamic Clarity and Precision Floor plans provide a bird's-eye view of a property's layout, helping buyers envision the spatial arrangement. 3D Floor Plans take this essential marketing tool to the next level by adding intricate detail. Here are ways in which these cutting-edge plans can accelerate new construction sales: Enhanced Visualization: 3D floor plans provide a detailed and immersive representation of a property. Vividly showcasing colors, textures, and materials, 3D floor plans help buyers gain a deeper understanding of the property's layout, flow, and spatial relationships — making it easier for buyers to envision themselves living in the space. Increased Engagement and Transparency: 3D floor plans minimize the likelihood of misunderstandings or layout misinterpretations. Buyers can efficiently compare various properties and layouts, facilitating quicker decision-making. Furthermore, these plans enable buyers to readily evaluate if the home's arrangement suits their lifestyle. Competitive Advantage: Incorporating 3D floor plans into your listings can give you a competitive edge in the real estate market. It demonstrates your commitment to delivering high-quality and informative listings, setting you apart from the competition and appealing to discerning buyers. In the fast-paced world of real estate, staying ahead of the competition and meeting the evolving needs of buyers is essential. Incorporate these technologies into your marketing strategies and create compelling property listings that attract more buyers and close deals faster. Selling new construction? Get a free Renders quote today. New customers at BoxBrownie.com can take advantage this free sign-up offer: Get 4 FREE photo edits now, no credit card required.

The Real Estate Niche with Big Profit Potential
Do you serve a real estate niche? Focusing on a specific niche makes it easier to brand your business and stand out from competing agents who have a more generalized real estate practice. From first-time buyers to land sales to luxury, there are plenty of niches to choose from. While it's best to work in the niche that most interests you, if you're looking to choose based solely on profit opportunities, one niche may stand out from the rest. In the video above, Realtor Jaime Resendiz explains why new construction/new home sales may be the way to go for pure profitability. Watch the video to learn: What is new home sales? 8 benefits of new home sales 4 downsides of new home sales And more! To learn more about new home sales, see 6 Ways to Construct the Perfect Builder/Realtor Relationship. For more information on choosing a niche, see Finding Your Niche in Real Estate.

Revive Is Changing the Way Homes Are Sold. Realtors, Be Ready for Incredible Opportunities!
Unlike a finely aged wine, homes that show signs of aging are not going to pique the interest of potential buyers, let alone capture the attention of image-driven millennial home buyers (the highest market share at 43%) when they are online shopping. In the U.S., the median age of a home currently stands at 39 years old. In California, the state with the most housing stock, that number increases to 43 years old. And while some could argue that being in your 40s is simply the new 30s, think about how much style has changed since the 70s – even the 80s! (Do any of you remember the glass brick phase? Yikes...) The fact of the matter is, while some design styles return hotter than ever, most do not, at least not all at once. And so, the need for renovations and improvements grows. But hey, maybe your client is a homeowner who's on the fence about whether or not it makes much of a difference to renovate their home before you, their Realtor, puts it on the market – it makes a huge difference! Here's why. Again, it's all about what the buyers want. Millennials prefer move-in-ready homes. Research shows that 70% of Millennial home buyers would choose a smaller home, giving up the need for more space, to secure a move-in-ready home. That's huge. One of the biggest annual home buyer studies also found most recent buyers who purchased new homes were looking to avoid renovations. While most homeowners getting ready to sell their homes would benefit largely from pre-sale renovations, most lack the funds, time, or industry insight needed to make them happen. And, so, a change began. The move-in ready movement An innovative new solution for homeowners emerged, becoming one of the hottest real estate movements today. It's known as the concierge category, which includes companies like Revive Real Estate—a presale renovation firm that specializes in $0 down, pay-when-you-sell, major and minor remodeling. It gives homeowners the option to turn their as-is property into the move-in-ready home today's buyers want. Still, sellers have two options. First, there's the DIY (do it yourself) approach. But for most home sellers, undertaking even minor improvements is too daunting. Why? Well, there's the hunt for reliable, available, and proven contractors – which is especially tough in today's market, not to mention having the available cash to front the cost of needed repairs and renovations. Add in the time to meet with the designers, contractors, and hunting down the right materials to get the job done, it's a nightmare. A DIY project quickly becomes a hurry-up-and-sell project which causes homeowners to lose out on thousands of dollars! When sellers go at it alone, they also assume all risks and liabilities, and that's often something most homeowners would rather avoid. Despite the best-laid plans, ask anyone who has undertaken a kitchen or bathroom remodel, and they are likely to tell you that when you involve multiple contractors, you are at the mercy of their schedules. But this is nothing new! Many people already understand these are common concerns. Thankfully, there's another option. You bring in the experts. The BIG $$$$ benefit Working with an experienced and proven firm like Revive gives homeowners more than just a move-in-ready home to put on the market. It gives them, as home sellers, the opportunity to maximize the sales price of their home. What does that mean in actual dollars? Most sellers who sell their homes as-is leave 15-20% in potential profits on the table. Imagine leaving hundreds of thousands of dollars in built-up equity behind. That is life-changing money! Revive homes sell for more – a lot more. In fact, the average Revive home seller nets over $186,000 more by undergoing pre-sale renovations. The return on their investment – using Revive's funds, not their own ­­– is a stunning 257%. The average net return to Revive home sellers is even higher in higher-priced markets where homes are often worth more than $1 million. The smart way to renovate When Revive works with a homeowner and agent to get a home ready to sell, they are partnering with a team that includes a property advisor (the point person for improvements), in-house designers, and other real estate specialists. Because knowing what to improve is the secret to unlocking the greatest value the home has to offer. Revive's design team has that knowledge. The biggest mistake in home improvement is fixing and replacing the wrong things. Every home is different, and having current market knowledge of what homes are selling and why is vital to the renovation's success. Smarter renovation means more than just knowing the trends – it also is knowing what materials are available and properly priced. Home sellers want to stay on time and budget and still maximize the value of their improvements. That's where Revive's expertise excels. Quality is also paramount – you can't settle on a contractor simply because they are the only ones available. Revive maintains a network of fully vetted, experienced contractors who are loyal to Revive because of the unmatched support they get and the steady stream of work they get from Revive. Revive keeps its contractors busy and focused on what they do best, the work, with Revive handling their back office support, material sourcing, ordering, scheduling, and more. Curb appeal attracts more prospects. Pre-sale renovations make homes market-ready, and that also means improving the curb appeal. After all, you don't get a second chance at making a first impression, and that's why homes with excellent curb appeal sell faster – and for more. Curb appeal sets the tone of what home buyers can expect to see when they step inside. Securing a positive first impression through exceptional curb appeal sets the stage for a sale. And the nicer your curb appeal, the larger number of prospects you will attract. In fact, homes featuring well-kept lawns and professional landscaping sell for 7% more than similar homes without! The Washington Post reported that 87% of home buyers rely on photos when house hunting. Those professionally photographed homes showcasing their features, including their curb appeal, sell 32% faster than other listings and net a 47% higher asking price per square foot. Different types of renovations – what makes sense? Getting a home in move-in-ready condition is a huge undertaking and varies from property to property. Real estate professionals and home sellers can benefit by having a team of Revive experts who do this daily. Revive takes on projects from big to small. There are no project minimums or maximums, and every project is designed uniquely to that home's unique design and neighborhood style. Minor fixes with Revive Interior painting Exterior painting Appliance replacement Roof repairs Carpet and flooring Window repair Door replacements Deep cleaning and professional staging and more Major improvements with Revive Kitchen remodels Bathroom replacement and additions Roof replacements HVAC replacement Window new installations Mold removal and prevention Basement finishing Deck and patio installations Outdoor living spaces and more Many markets also have unique locally related improvements that can maximize the property's value. Revive can help uncover those as well. From repairing a dock for a waterfront home to building a complete entertainer's space in the backyard, Revive's goal is to maximize the return on the sale of the home. Bottom line: Revive homes sell for more and sell faster. When completed – often within 90 days or less – Revive homes are move-in ready. Homes renovated with Revive often massively increase a seller's asking price, creating significantly more wealth for the seller. Just look at all of the case studies that provide the before and after photos of dozens of Revive renovation projects here to see how much more sellers made using Revive. And the best part? In addition to Revive fronting the money for the cost of renovations, there is no interest, fees, or financing charges due from the seller or agent. Revive is a win-win-win-win for homeowners, contractors, agents, and brokers too, because everyone benefits when a home is renovated to sell for its highest price. Jessica Morrow, a seasoned real estate veteran, is Revive Real Estate Head of Operations. Revive's mission is to guide home sellers through presale renovations without upfront costs. Working with Revive, home sellers gain an average of $186,000 in additional profit when selling their homes.

A Newly Built Home Sounds Great. But Ballooning Borrowing Costs Could Crush New Home Buyers
Over time, more than half of homebuyers would prefer to buy a newly-built home over an existing home. More than 10% of U.S. home purchases are from buyers of new homes. In many ways, that's no surprise, as new homes can be specified for buyer preferences, are extra clean, energy efficient, require less maintenance, and are move-in ready at the time of purchase. But right now, the market for newly built homes has never been trickier. It's not just difficult to build or buy a new home – agreeing to an offer on a new home could be a financial risk your clients can't afford. Learn why borrowing costs are skyrocketing and what your buyers should consider when deciding whether to agree to a contract on a new home. Why Are Borrowing Costs Rising? The costs of borrowing for a home loan are surging because interest and mortgage rates are rising at their fastest clip in decades. In fact, the current average mortgage rate on a 30-year fixed-rate mortgage is 5.7%. For much of 2020 and 2021, the 30-year fixed-rate mortgage sat below 3%. Because of persistent inflation and the Federal Reserve's commitment to hiking interest rates throughout 2022, mortgage rates are primed to increase more this year. For borrowers, this is tough news. The rise in mortgage rates means hundreds of dollars more in monthly home loan payments, which can add up to tens or even hundreds of thousands more dollars spent over the course of the loan. Why Are Buyers of Newly Built Homes Vulnerable to Mortgage Rate Increases? Mortgage rate increases are difficult for all homebuyers. But buyers of newly built homes pay the heftiest financial price when mortgage rates rise. Traditionally, new home buyers sign a contract and pay a deposit several months before their home is ready. The time between signing a contract and moving into a new home has recently expanded even further – sometimes by up to a full year – due to lingering supply chain issues and building delays. Buyers of existing homes, on the other hand, typically sign a contract and pay a deposit shortly before their deal closes. This means that the risk of being burned by rising interest rates is especially acute for new home buyers. Just consider a buyer who paid a deposit on a new home last summer, with the expectation of moving in by June 2022. A year ago, that buyer's loan estimate had an interest rate under 3%. Now, mortgage rates are well above 5%, meaning that monthly mortgage payments will be hundreds of dollars higher than initially anticipated. And walking away from the deal is an unappetizing option – usually, buyers who do so sacrifice their initial deposit. How Can Buyers of New Homes Approach Rising Interest Rates? Clearly, agreeing to a contract on a newly built home involves an element of risk. But buyers – including your clients – can explore strategies that insulate them from further mortgage rate hikes and increased borrowing costs. The most common tactic to blunt the effects of rising interest rates is agreeing to a mortgage rate lock. With a mortgage rate lock, buyers lock in a specific mortgage rate, in exchange for what is usually a few hundred dollar fee. Mortgage rate locks usually come in 30, 45, or 90 day increments, but buyers can also agree to nine-month or 12-month rate locks if they agree to a price above the current 30-year fixed interest rate. For buyers of newly-built homes, a longer rate lock may make sense. Since mortgage rates are expected to be much higher in six months or a year, agreeing to a longer-term rate lock can save borrowers tens of thousands dollars over the course of a home loan. In addition, new home buyers can navigate interest rate hikes by considering an adjustable-rate mortgage (ARM), or purchasing discount points on their mortgage. An ARM offers buyers an initial five, seven, or 10-year rate that's significantly lower than a standard 30-year mortgage. In return, buyers agree to pay a much higher interest rate once this "teaser" rate expires. ARMs generally make the most sense for buyers who plan to sell their home within the span of their "teaser" period. If your clients are purchasing a newly-built starter home, or are convinced they will be able to refinance their rate in the future, an ARM may be a worthy choice. Discount points are fees a buyer pays to reduce their mortgage interest rate and monthly payment. For buyers who plan to stay in their new home for the long-term, discount points can pay off, as the price to "buy down" the interest rate is eclipsed by monthly savings on the mortgage. Overall, buyers of newly-built homes must be aware that rising interest rates and borrowing costs have the potential to blow their budget and cost them their dream home – so having a plan to deal with rising rates is a must. To view the original article, visit the Homesnap blog.

Real Estate Agents Invited to Study How to Work with Home Builders
HomesUSA Alliance, founded by the real estate industry giants Ben Caballero and Bob Hafer, is inviting real estate agents to register for its online new home sales education coursework available in February and March. Real estate agents in Texas can earn continuing education credits required to maintain an active state real estate license. Real estate agents completing the six different classes offered will receive a new home sales certification. The Alliance has already helped more than 4,000 real estate sales professionals learn to work with home builders better. Available remotely via Zoom, agents can sign up for the entire two-day program or individual classes. The next two-day series of classes are on Wednesday and Thursday, February 16 and 17, and Wednesday and Thursday, March 16 and 17. Registration is online at the HomesUSAAlliance.com website on its Calendar page and is open to agents throughout Texas and nationwide. Hafer, who created and taught the coursework, notes that individual classes include "Building Your Real Estate Business Through New Home Sales," "Everything You Need to Know About New Home Construction," "How to Recognize a Green Built New Home," "How to Successfully Negotiate with a New Home Builder," "Understanding New Home Builder Contracts and Addendums," and "New Home Blueprint for Realtors." The Texas Real Estate Commission approved the classes for continuing education (CE) credits. Agents can earn 11 credits from the six courses during the two-day program. Priced affordably at $200, once agents complete all six CE courses, they will earn their New Home Sales Certification from HomesUSA Alliance. "Riches are in the niches," said Ben Caballero, America's top new home sales specialist and No. 1 ranked real estate sales professional. "Agents who learn how to work with home builders gain a specialization that can help them significantly grow their business," he added. Hafer points out that the Texas Real Estate Commission requires agents to take 18 hours of approved Continuing Education credit every two years. "Agents completing our new homes coursework can complete about two-thirds of their two-year requirement in just two days." "Most importantly, we provide agents with information about how to work with builders that's not available anywhere else," added Hafer.

Following the Money: Is Proptech the Pied Piper or the Savior of Commercial Real Estate?
Proptech is advancing all areas of commercial real estate from developments in building innovations and blockchain technology to smart homes and green tech. If you are a commercial real estate agent, you are noticing the change. Globally, real estate is the biggest industry and depending on where the data comes from, its value ranges from billions of dollars to trillions of dollars. That is a lot of money coming from one sector with investors throwing more into proptech innovations daily. So are all these changes in technology making the road to success easier or are they leading you down the wrong path? Tech investors are flocking to the real estate industry because they envision a future that allows you to better share information, control energy consumption, and improve construction workflow. Precise Information Change is good. Without the use of current technology, it would be virtually impossible to do business in today's commercial real estate market. Technology has allowed you to precisely measure square footage calculations, visit properties through 3D tours and submit all legal documents necessary through online methods. Simply put, proptech and CRE go hand in hand and incorporating them into your daily routine is essential. You cannot afford to fall far behind in your use and understanding of proptech, or you stand to lose your way. Data Commercial real estate deals with a huge amount of data. Everything from contracts and legal documents to building information and management operations. There is a need to provide easier and faster ways to source and transmit data. Enter the technology sector. Tech investors are jumping into the billion-dollar real estate industry to satisfy the need. According to Prescriptive Data in 2019, there were over $31 billion VC proptech investments. Companies are investing in ways to supply better and more accurate ways to deal with all the data through a variety of innovative methods. Blockchain Blockchain technology is not just for cryptocurrencies, it takes on a whole new meaning when delivering information in the commercial real estate industry. This developing proptech helps to easily maintain and control transactions in a very transparent way. Future audits of facts and figures are simplified through the use of blockchain technology benefiting you as a real estate agent by allowing verification of transactions quickly and easily. Reducing risk and streamlining processes are just some of the perks you can look forward to. Construction Management It's no simple task to construct a multi-level building from the ground up. Proptech building information modelling (BMI) will help in the planning, construction and management of a building's infrastructure for the entire lifespan of the property. You will be able to see real estate floor plans in 3D transformed entirely from hand-drawn sketches in a matter of a few seconds. Not only does this technology help everyone involved from architects and engineers to construction companies, but it will help provide current information to any prospective purchaser. Investments and Operations In a commercial real estate transaction, you need ways to accurately supply information to assist in your real estate marketing plan. Current proptech trends are developing ways to supply real-time data allowing management to make better-informed decisions. Up to the minute statistics on a property's history, neighborhood details and current ownership costs will provide for better ways to estimate the value and future value for decision making. Smart technologies will be able to monitor various algorithms and adjust for safer and greener environments. Monitoring airflow and energy consumption are just a few benefits of proptech innovations. All this translates into buildings being more attractive in rental markets for both the purchasers and end-user. Benefits for Real Estate Transactions Critical data for both commercial and residential properties will be available to include geo-location technology for planning and development purposes. Details on topography, flood zones, and soil stability will speed up the process necessary for construction and redevelopment sites. For real estate agents and lawyers, property transactions will be verified instantly for legal documents, land titles and transfer of ownership. Through advancements in technology, all of a building's information can be digitally transferred in a matter of minutes. Waiting for week-long responses to register a sale will soon be a thing of the past. Technology and CRE have travelled on different roads for a long time. But the future is clear, following the money trail could lead you on a path to success.

How to Boost Your Business When You Partner with a Builder
You Can Grow Your Revenue Stream by Creating a Relationship with New Home Builders Many would-be buyers begin their house hunt from existing housing inventory while others turn their homeownership dreams into reality with a custom-built home in their local communities. When you partner with custom home builders, you open the door to a whole new revenue stream for your real estate business. Creating a working relationship with custom home builders is a win-win-win for you, the builder, and the home buyer. At the same time, you add more value for buyers who've purchased land—streamlining their journey to the new home they want. It also works in reverse: Your builder partner can refer their clients to you to help them acquire the land they need. Either way, you can earn a commission as clients go forward. On top of a boost in revenue, you'll raise visibility for your land listings among buyers who urgently need them. Selling sales associates can also acquire more leads since builders often work with clients who need to sell an existing home to finance new construction. What Can Sales Associates Offer That Builders Need? You might wonder – what motivates a builder to partner with one sales associate over another? Many builders minimize uncertainty by working with the same title company and lender for every transaction. That helps ensure closing takes place on schedule and prevents them from absorbing carrying costs for completed stock. The builder-sales associate relationship can be just as vital for sales associates willing to commit to one or more specific builders. In any partnership, there needs to be a mutual commitment to promoting and benefiting the other party. Luckily, there are lots of ways sales associates can be indispensable to a chosen builder. Sales associates are experts at "translating," so builders and buyers don't end up talking past each other. They ensure that buyers understand the terms of sale, then work with the builder to ensure everything is delivered as agreed. Buyers love the chance to participate in the design and select finishes, but the fun stops if they feel misled. A sales associate orchestrates the process so all expectations are met. The sales associate's role is even more visible in new home communities. Actively promoting a builder's community fosters rapport. That feeling of reciprocity can make it easier for your future clients to get special requests incorporated into their new builds. First Steps for Creating a Builder Partnership Buyers of custom construction homes are often on their second or third property. You can maximize the value you offer by providing sales support for their existing home. This streamlines the transaction and benefits everyone involved by getting buyers to closing faster. To make the biggest splash with a builder, get to know their offerings inside and out––literally. Ask to visit recently-constructed homes, and those homes still in progress to get a sense of the process. Find out what the builder considers their key selling points so you can communicate them in ways that are truly meaningful for buyers. Familiarize yourself with all the available floor plans and add-ons so you can match options to each buyer's needs. Last but not least, interview builder representatives and find out the kinds of questions buyers have asked them in the past. Builders often look for partnerships with sales associates when they have been burned by unqualified buyers. By putting in face-time and doing your research, you will demonstrate to a prospective partner you're in this for the long haul. New construction is a lucrative area where you can expect cycles of strong growth. Not only that, but it's also exciting and fun for sales associates and buyers alike. Get Started Promoting Your Partnerships Delta Media Group® has made it easy to feature home builders, their communities on your website. Spotlight the builders, their communities, and model homes you represent on your website using DeltaNET™️ 6 and its Builder Showcase feature. Add a detail page for each builder highlighting their company details, inventory listings, and open houses. Call special attention to model homes. Adding Google maps to these pages, your website visitors can find these communities and listings easily. You'll be able to add floorplans, plat maps, brochures, and videos for potential buyers to view. Promote upcoming open houses on your website too. Find the right builder in your area, and your partnership could be the platform that brings you both to the next level. Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is free. To view the original article, visit the Delta Media Group blog.

Are You Marketing New Construction Homes Correctly?
Introduce Buyers to Builders and Their Communities on Your Website Many buyers opt for new construction homes over existing homes, especially in markets where a lack of housing inventory exists. No matter why a buyer is opting to build a house, marketing new construction homes is often a challenge for real estate businesses. The new construction market is strong, but you may still have to adopt new tactics to market newly built homes to your audience. Get started with these steps to market new construction homes to your clients.

Marketing New Construction Homes: What Real Estate Agents Need to Know
New construction homes are a popular choice for many buyers, especially in markets where a lack of housing inventory exists. No matter what the reason a buyer is opting to build a house, marketing new construction homes often presents unique challenges for real estate agents. The market for new construction is strong, but you may still have to adopt new tactics to market new construction homes to your audience. Get started with our guide on what real estate agents need to know about marketing new construction homes.

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